Since 1718, "white gold" has been produced in the heart of Vienna—to this day using traditional methods.
In May 1718, an imperial privilege laid the foundation for an extraordinary success story: Charles VI granted Claudius Innocentius du Paquier the exclusive right to produce porcelain in Austria and the crown lands for 25 years. This marked the beginning of the second-oldest porcelain manufactory in Europe, right in the heart of Vienna. To this day, the Porzellangasse in Vienna's 9th district recalls the original location of the manufactory. Despite economic challenges, the company flourished artistically to the highest degree—porcelain from this early period remains sought after worldwide to this day.
The Wiener Porzellanmanufaktur Augarten uniquely combines centuries-old craft tradition with contemporary design. In the historic workshops of Augarten Palace, every piece is created through meticulous handwork—from casting the porcelain slip through carefully coordinated firing processes to precise hand-painting. Experience, mastery of craft, and a fine sense of form and detail define each and every step of the process.
Porcelain is more than a material—it is a promise. A promise of permanence, of beauty, and of consummate craftsmanship. Since Marco Polo first brought the fascination for "white gold" to Europe, its production has been regarded as one of the highest disciplines of artistic craft. In Vienna, this heritage is not merely preserved—it is lived.
At Augarten, every piece is created through a process that demands patience, precision, and years of experience. From feldspar, quartz, kaolin, and water, a seemingly fragile mass is formed, which, through skill and a delicate touch, takes on its final shape. Whether guided on the wheel or cast in molds, every hand movement determines the proportion, tension, and elegance of the line.
